Government agencies don’t hold a candle to big companies selling products. Case in point, this article. Today, large corporations are spending millions on social media advertising strategies. But, with this expenditure comes a price…time.
As the article notes, it can take months to create a brand tweet; time most emergency response agencies don’t have. So, what is the answer? Focus on your mission. Talk about it. Explain it. Toot your horn. Answer questions. Start conversations. Quell rumors. Speak the truth. Do it a lot.
Your brand is already defined and baseline credibility established, and shouldn’t take months to message it. But, it only takes a nanosecond to lose it. Get going.