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Is It Time for SMindshield Surveys?

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  • Excellent piece as always Bill … social convergence brings new imperatives to incident response. Crowdsourcing means that organizations must have the ability to conduct operational social listening as soon as something happens … not an easy task … but one that can be planned for.

    Also, as important at is it to “show the flag” and send out rigs on pre-designated routes … it’s equally as important to “show the flag” online and engage quickly on social networks to become the beacon of useful and trusted info, debunk rumours and just plain reassure folks.

About chiefb2

Retired fire chief,Type 3 AHIMT IC, PIO. Current industrial services safety professional, social media emergency management disciple (no, I'm not a "guru"). Crisis communications consultant. Dad with an open wallet.